How to Advertise and Expand Your Discord Server
In many ways, digital marketing is more complex than traditional methods. Companies should be aware of the best channels to use to build and expand their brands. For many years, the most popular online social gathering places have been social networking websites like Facebook, Instagram, Twitter, and TikTok. However, the messaging software Discord has the ability to greatly increase brand recognition and foster a strong bond with your audience.
There are currently more people who use messaging apps on a monthly basis than use social networking apps. The expansion of these services can be attributed in large part to their increased accessibility, streamlined functionality, and mobile-friendliness. As a result of the increasing use of these channels, marketers can gain traction by including chat apps like Discord into their online campaigns.
Because of its central role in NFT marketing, Discord is now a potential platform for expanding the reach of nearly any business. In this article, we’ll get into several tried-and-true methods for promoting your brand on Discord.
What Are the Discord Servers?
Discord is a well-known VoIP app for online communication. It is compatible with a wide range of devices, including mobile ones.
Discord was first developed as an option to traditional voice over IP (VoIP) clients like Skype and TeamSpeak. Discord’s interface is colourful and lively; it was made with the esports community in mind. When it first debuted in 2015, it supported solely verbal and aural interaction via text. In 2017, however, interfaces with Twitch, Xbox Live, and Spotify were added, as were calling and screen sharing capabilities.
Since its inception, Discord has grown into more than just a voice and text communication platform. Users can connect to servers, which are effectively public or private networks within Discord. Users of these servers are committed to the community because it focuses on a specific theme, game, or brand. Admins of extremely busy servers can divide it up into smaller channels devoted to more niche interests.
There are currently over 140 million monthly active users and over 6.7 million active servers on the platform. Despite early revenue struggles, Discord was valued at $7 billion in 2021, more than twice as much as in 2020.
The unconventional design of Discord has met with widespread approval. It’s interesting to learn that gamers aren’t the only ones who can use servers. Discord is being used by an increasing number of people and companies to create strong bonds between members of a shared interest group.
How to Market Your Discord Server
The process of increasing your server’s membership and making it more appealing to potential players doesn’t have to be difficult at all. Spreading the word about your Discord server will bring in a large number of new users, who will then contribute significantly more to server activity.
This guide will show you step-by-step how to promote your Discord server and show you the best ways to do it.
We’ll also talk about some of the best tips, so let’s get going!
1. Add your server to the list of servers such as DiscordTree
If you want to get people to know about your Discord server, adding it to server listings is one of the best ways to do so. These lists have links to and descriptions of servers in many different categories. They can be a great way to get people who are looking for new servers to join to know about yours. DiscordTree is running a massive advertising campaign currently. Add your server to the list for a boost in exposure.
2. Host Events
Events are an excellent way to make your server more popular and get more people to use it. This will result in an increase in the number of members.
By holding events, one’s server will become more popular because people will welcome their friends to join. This will make your server more active and bring in more people.
You could host an event in your server’s channel bandwidth, like a discussion, a casual talk, or a music festival where people can ask music to listen to.
3. Construct the official server for your company.
In order to begin advertising on Discord, you must first create your server. Choosing the Artists and Creators menu, followed by For a Club or Community, will allow you to easily set up your brand’s public server. Click Create to begin building your server’s channels around the specific groups you’ll need them for. Changes like these can be made in the configuration menu.
It’s also important to consider who you’re writing for. You need to employ the correct messaging and collaborate with the right influencers to reach your target audience on this platform, which is accessible to people of all ages and backgrounds.
Publicise your server’s debut on other networks and provide an enticing initial offer to get new users to join your network. For the first 50 people to sign up, you can offer them a discount or the chance to develop a product before everyone else. Advertisers can also promote their server by including it in relevant Discord listings with a catchy description and visual presentation.
4. Talk to your audience.
Keep in mind that Discord users are more likely to be interested in straightforward marketing tactics. If you want to promote on Discord, you need to create a genuine and interesting community for your tech-savvy users.
One strategy is to advertise member-only sales. Once your product becomes in demand, you’ll be able to profit on leads by really helping them. As an added bonus, Discord lets you run reward programmes like airdrops and token sales.
As an added bonus, marketing on Discord allows you to communicate with your audience on a more personal level. A more engaged community and more talk about your business can result from every question, concern, or opinion your audience may have. Keep in mind that if you want to maintain a positive relationship with your audience and attract new members, you must respond to these situations quickly and directly.
5. Place Ads on Servers Associated with Promotions
Spreading the word about your own server is easy, as there are a lot of servers that do just that. Many of these servers allow you to post your own server descriptions and invitation links.
If you want to find advertising-friendly Discord servers, you can do so by searching for servers using the keyword “advertising” on server finding sites; I provide several examples in my post on Discord server finders. Assuming you have located a few suitable advertising servers, you can now submit your link just remember to provide a brief description!
6. Online Networking
Promote your server on social media to attract more users.
Consider sharing your content on Twitter, Facebook, Instagram, and more. You may also invite individuals using Snapchat or TikTok, if you use either service. The vast majority of your new members are likely to come through the many social media sites where you already have a strong presence.
You shouldn’t broadcast your server’s link everywhere; instead, choose a few sites where you can share it with minimal disruption. Two weeks later, you may try again in case no one saw your initial story or post.
7. Use the channels you already have.
Promoting your server would be effective on any of these social media platforms with a sizable and engaged user base. You can utilise these channels to promote your server if the majority of their viewers are interested in the same topic area.
People who are interested in gaming memes on Facebook may also be interested in your server where you post gaming-related news and host a gaming community. You should promote your server in unusual places because that’s where you’ll discover the most like-minded people.
You could try the following avenues:
- Forums for Facebook Messenger communities you participate in Instagram meme/niche accounts that you may manage
- Other Discord servers you frequent or administer.
- Share your streaming experiences on Twitch, YouTube, Instagram, and Twitter.
8. Encourage user generated content and fan groups.
Discord marketing is more than just product promotion. Promoting user-generated content is another strategy you can use with the app. UGC demonstrates a strong sense of social proof, informing potential customers that your brand is trustable and worthy of consideration. Inspire server members to post their own product or service-related content.
If your brand already has a strong following, you can cultivate fandoms both within and outside of the brand’s official channel. Fan-created groups have a particular level of authenticity, so possessing one for your product can pique the interest of others.
9. Customer service through channels
A helpful customer service platform is Discord. By participating in ongoing conversations, you can instantly discuss and fix any problems your customers are experiencing. The better your brand’s efficiency and accessibility, the easier it will be to gain trust and maintain repeat business. New users who haven’t yet tried your products or services will be drawn in by the glowing testimonials of your satisfied clientele.
Promotional Discord Servers
Looking for promotional Discord servers is another option for expanding your server’s online visibility. There shouldn’t be any financial burden associated with joining or sharing a connection to your server.
The purpose of these servers was to facilitate user server expansion by providing a central location for players to meet, chat, and trade server invites.
If you want the community to respond favourably to you, remember to respect and obey the server regulations at all times. You risk getting kicked or banned if you submit your link spamming or in the wrong channel.
Put your URL in the right section, explain what your server is for, and specify the kind of players you’re hoping to recruit. You can pique the interest of a large number of users with just an engaging introduction.
Marketing Online with Discord
Discovering Discord’s true potential requires adopting its community-focused philosophy.
You might find that the people in your neighbourhood give you instantaneous comments on the product through streams, occurrences, user-generated content, and other chances for cooperation; they can also help you gain insights into the most effective messaging and recruit new brand advocates.
There are a lot of methods to use Discord for marketing, however the following are easy to use that require nothing in the way of infrastructure:
- Customer Community Groups.
- Events and Live Streams.
Customer Community Groups
Discord’s channel, posts, and responsibilities make it possible to set up a branded hub that can be used for a variety of marketing purposes, such as spreading the word about a new product or keeping tabs on how customers feel about an existing one.
Discord, in contrast to Fb groups, LinkedIn communities, or Slack/Skype choices, allows for granular customisation and structure without compromising on a cohesive brand experience.
Companies may utilise Discord to find their most active and engaged consumers, and then invite them to special events where they can provide feedback or receive special offers.
The decline in reporting for email marketing and the fluctuations in social network tagging are two reasons why brands may wish to switch to this.
When compared to Facebook or LinkedIn, Discord is far superior because it allows marketers to create unique experiences with instant notifications. To top it all off, you can do it without having to deal with the difficulties in reporting that come with using open rates.
Discord Events, which is based on Twitter Spaces, is fantastic since it facilitates user collaboration and communication without restricting them to a mobile device.
Not to mention, the integrations and bots are first rate. Their capacity to keep tabs on first-party data paves the way for numerous convenient features, such as time zone standardisation, content moderation, and automated workflows.
Events And Live Streams
One of the best tools for broadcasting live events is Discord’s event function.
Discord’s pop-out screen-share capability, user-tailored audio, and ability to migrate channels and servers just on run set it apart from many webinar systems.
Unlike with virtual event technology, the moderator has far greater control over what happens during the event, albeit the visual quality may suffer until the server is upgraded to level three.
Promoting your Discord server is crucial to its long-term success, thus making the effort to do so is highly recommended. Get some initial traction by using all of the social media accounts you have access to or maintain. If you want more people to see your content online, you should try posting on server listings. You should also give some thought to the kinds of events that you have on your server, as these will play a role in both getting existing members to invite their friends and luring potential new members to sign up.